App Fog Genius Lessons From A Successful Entrepreneur

App Fog Business Startup Lessons from a Lucrative Entrepreneur

Lucas Carlson is a successful startup entrepreneur. When he first started however, he made a few bad choices that almost cost him big time.

Don’t Skip Business Setup Planning

At first he was just programming an idea for App Fog. He didn’t have a landing page, any bank account, brain storming ideas, or thinking about the ideal customers. Skipping key steps really put him back for years. He would program for weeks, and then finish the app idea. Then program for weeks and finish the idea. He couldn’t get people interested in the idea that was created.

Creating a Landing Page

Finally, he decided to create a landing page one night when he was too tired to sleep or even tell his wife about the programming idea. The app idea was PHP Fog. He tried putting it up on a site before that called Heroku.com. He registered the PHP Fog website and just simply wrote “it’s like Heroku for PHP”. Heroku’s site only allowed for Rudy on Rails applications so he couldn’t put the applications on that site.

Living the Dream

The next morning he woke up and had eight hundred people on his website! He didn’t market it anywhere else. All he did was put one link on Hacker News network. Also, he described the website in more depth. It turned out that the idea was a “hair on fire” idea without even the creation of the project! This gave him assurance that if the effort is put in, the results will be desired. After programming for two weeks. he just only had a prototype and the traffic went from 800 to 4,000 unique visitors per day!

Hair on Fire Problem Equals Confidence

He had identified a “hair on fire” problem. This gave him confidence to program the solution. This changed his life forever! He realized the difference between having a problem that people know they have versus the problems that people don’t know they have. PHP Fog wound up being AppFog. It raised $10 billion dollars and was later bought out.

No Marketing Expenses

He didn’t spend a dime on marketing! It wasn’t an accident. People already wanted the idea and were looking for it. He learned that he could find what people already wanted and then program an application based on what they wanted. He wasn’t taking a “shot in the dark” anymore.

Don’t be Intimidated

Creating a landing page or micro-website is very scary for most people. They don’t want to know if others like their great idea or not. There is a denial psychological part to this way of thinking. It can be self-defeating to the creation of an idea. They will think “Well I believe in the idea so much, that I don’t care what other people think about it”. This philosophy will kill a great idea. Put your “right foot first” and see what people need.

Tips on Managing Your Student Health Center

Budget time is just around the corner. As you begin your planning process, follow this simple and effective checklist to be sure that your health center’s budget does not come up short:

Make your health center part of the solution to a student affairs problem. When planning your budget, consider how your requests will also help the student affairs department to meet its objectives, and then be sure to articulate that. For instance, when requesting additional staff, think about making a case for how having more qualified professionals on hand in your health center will better enable you to keep students healthy and enrolled at your university.

Think like an MBA. Not all of us in health care have a business background, but the people who we report to probably do. Learn what makes these analytical types tick. Use and understand their language when making budget requests. Terms to know and use include “return on investment” (ROI), “profit margin”, “quality assurance”, and “operating costs”.

Engage in “Show and Tell.” Even though we are health care practitioners, health and counseling center staff also need to think of ourselves as marketing professionals. Hopefully, over the past year you have done a little public relations work for your department. Newsletter articles highlighting your health center, health promotion literature or survey results all serve as reminders of the value that you offer to your campus. Prepare a packet that showcases your efforts. Make sure that you measure results from each initiative and include those in the packet.

Chart your success. Remember, you are not just asking for a budget. You are justifying that you deserve it. Recall all of the things that you have done over the past year to provide for a healthier student population. Then, be prepared to tell your story. Produce charts and graphs that illustrate how you’ve moved the needle in various areas, including decrease in incidence of disease, percentage increase in number of students who show proof of immunization, increase over last year in numbers of student visits to your health center, etc.

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